Pragmatic SEO recommendations
Marketing site is an important part of any commercial project. SEO performance affects not only the reach of marketing campaigns but also their cost-effectiveness: better-scoring sites pay less for ads.
As one of the leading Israeli-based software development companies that has specialized in the web, we would like to share some of our internal SEO development guidelines with the community.
SEO optimization is very extensive and dynamic field: there’s virtually no limit to possible optimizations. Fortunately, in our experience, pareto principle (80% results come from 20% of effort) applies: a set of relatively simple techniques allow to achieve almost-optimal …