Totally Pregnant is a mobile app that serves as pregnancy tracking platform. It also offers a marketplace for goods and services that can be useful for pregnant women. It uses three primary criteria to personalize content for expectant mothers: location, including a list of local classes and event; timeline, featuring week of pregnancy; and specific interests, such as natural birth or other preferences and health-related questions.
In Israel, the app's first market, a leading Israeli health provider Clalit adopted Totally Pregnant as a whitelabel solution and used it to “drive engagement with future moms and to gain a competitive advantage.” In a year’s time, Totally Pregnant said there was 70 percent growth in future moms “arriving from competing health providers” to Clalit.
The Totally Pregnant app was selected by Texas Hospitals Association as an official distributor of Healthcare providers in Texas. After the product release, the company received many collaboration and investment opportunities in the US market.