Online dating service | Website

Project 4 out of 8

About the project
An online dating service exclusively for Jewish marriage-minded singles, with a goal of establishing meaningful and lasting relationships leading to marriage

Work process
The main goal was to provide the technical support for the existing website, adding features and modifying functionality to improve overall conversion and retention rates. Eventually we took full ownership of the website, providing the client with a full deck of technical personnel on call. The project is being performed in iterative manner, with constant review of product and making necessary adjustments in the platform


We assessed the security and stability of the current infrastructure, providing the customer with a set of recommendations for improving the platform

Analysis & Definition
Together with the customer we reevaluated the  current feature set, and proposed a list of improvements and a roadmap for their implementation


Graphic design and user-interaction specifications for the website were provided, followed by a visual facelift

Web development

The website's infrastructure was modified, implementing optimizations in the server and data persistence layers, as well as migrating the website from private servers to a cloud-based infrastructure


Initech team has full ownership of the technical aspects of the website, providing the client with a full deck of technical personnel on call


Services provided in this project

  • Architecture
  • Product
  • Analysis & Definition
  • UX & UI
  • Development
  • Support


  • HTML5
  • Javascript
  • PHP
  • MySQL
  • Linux