Jwed Dating Platform

Niche dating app for English-speaking Jews

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Overview

About

JWed is a niche dating service that is dedicated to bringing Jewish singles together. The app is popular primarily in the US and other English-speaking countries and it exclusively caters to the Jewish community members looking for commitment-minded individuals ready to walk down the aisle. The main focus of the platform is to assist you in finding a life partner who shares the same culture and similar traditional values.

 

Services

  • Architecture
  • Product
  • Analysis & Definition
  • UX & UI
  • Development
  • Mobile (iOS, Android)
  • Web
  • Support

Technologies

  • Hybrid mobile application (React / Redux + Cordova)
  • Python (Django) + PostgreSQL
  • PHP + MySQL
  • Machine learning algorithms

Project challenges

  • Due to the dating service specifics, we had to come up with a solution to match users based on certain criteria, including complex combinations of personal data, locations and recent activity on the platform;
  • Users can access JWed both via the website and mobile app, so we had to figure out how to synchronize information from both sources;
  • As the service had a thorough screening process and a very specific business niche, the company expected to have a lot of communication with users. We had to optimize the backend keeping in mind the high load of customer support tickets;
  • Users entrust a lot of private information to the platform, so we had to ensure the platform’s security;

Solutions

We have developed complex search and matching algorithms to make sure users find what they are looking for;

Our design team has created a responsive and intuitive UI that corresponds to JWed’s ideology of finding a life partner who shares similar values. For example, the app offers users a chance to say, “I don’t know” and move on to another profile while thinking things over;

We have created a single database management system that connects data between two separate backends for historical reasons: site and mobile application;

We’ve embedded end-to-end encryption of all user-data entered in the system so that their dating life on JWed would always remain private.

Final Results

2000+

successfully matched singles

32%

increase in conversation

180%

increase in monthly revenue

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