Digitalization is More than Technology Usage

As a leading software company that is involved in the startup world, it is important for us at Initech to cooperate with experts in various fields and provide our readers a valuable information. This article was written by Next Step.

Next Step, based in Silicon Valley with European operations in Oslo, applies best practices in commercialization and organizational change (honed by their team of 40 global consultants since 1997) to lead successful digitalization of mid-size to enterprise businesses. Their proven best practices have been instrumental in the business model transformation and market valuation growth of Adobe, AutoDesk, ShoreTel, Nevion, Avinor, Live Nation and many other global businesses.

Today, ‘digitalization’ is the hot topic, buzzword and goal of most organizations – from industrial companies through startups and public / government entities.  However the term ‘digitalization’ is frequently (mis) used to describe use of mobile and other technology in one’s daily life and work.

Real digitalization of an organization involves:

• Delivering solutions to customers through technology (ie ‘solution as a service’, software, platform / API integration)

• Gathering, understanding and leveraging data on actual customer behavior through software, sensors, analytics and / or artificial intelligence

• Designing solutions with your customer to ensure your company and your clients’ are prepared to deliver real value to the next generation of millennial buyers.

• Integration of complementary offerings into the value network of solutions provided to your customer – across and via a technology platform.

Through using technology, business leaders today can enhance customer satisfaction and revenues while future-proofing their and their customer’s business.  Contact Next Step to learn more about Digitalization for Success and the results of our business model  transformation services for Adobe, ShoreTel, Precise and many other global organizations.

For more information, visit Next Step at www.nextstepgrowth.com or call 1 650 361 1902 or (47) 902 30 982.