Customer First Success through Digtialization

As a leading software company that is involved in the startup world, it is important for us at Initech to cooperate with experts in various fields and provide our readers a valuable information. This article was written by Next Step.

Next Step, based in Silicon Valley with European operations in Oslo, applies best practices in commercialization and organizational change (honed by their team of 40 global consultants since 1997) to lead successful digitalization of mid-size to enterprise businesses. Their proven best practices have been instrumental in the business model transformation and market valuation growth of Adobe, AutoDesk, ShoreTel, Nevion, Avinor, Live Nation and many other global businesses.

Customer First Success through Digtialization

Change is happening in all aspects of business, politics and society; however success still starts with delighted customers.  In today’s ‘digital’ world, a deep understanding of customer needs is increasingly critical.

As choices and access are evolving quickly, companies such as Adobe, Facebook, Skechers and Hilton are using cloud service delivery, social media, chatbots, artificial intelligence, loyalty programs and IoT/sensor capabilities to deepen customer understanding and deliver value.  Their success comes from:

• Clear specific customer segmentation and targeted marketing

• Continual monitoring of customer behavior and needs

• Co-creation and design to maximize customers’ delight today and in future

• Innovative thinking with agile development processes to rapidly respond to market changes

To maximize your success in a changing world, keep the focus on customers while adapting business model, delivery of offering and internal processes through digitalization.

For more information, visit Next Step at www.nextstepgrowth.com or call 1 650 361 1902 or (47) 902 30 982.