About the project
A browser game with a goal to familiarize users with the basics of the stock exchange and trading in a fun and engaging manner
Our main goal was to help the customer to translate an 80’s Israeli board game into the online world. Converting a physical board game into a web-based one required an iterative workflow, starting with a prototype, and gradually expanding the game’s functionality and adjusting them to the moder online multi-player game requirements.
Analysis & Definition
Translating the game rules and making them compatible with the web domain, focusing on engagement and retention.
UX & UI
Performing market research and user-testing ,in order to improve the game and make it more intuitive for the target audience. For this reason, experts provided graphic