Messenger as a new marketing platform

Chat bots are one of the hottest trend in the huge messenger ecosystem. However, despite growing in popularity there is still a substantial question on how to use ChatBots in companies marketing efforts and how to successfully incorporate them into the digital environment.

In this meetup we will discuss the exponential growth of instant messenger platforms and the implications for businesses (i.e. marketing, sales, customer relations).

About the speaker (and meetup organizer as well!)

Ishay is the founder and CEO Initech.  Initech is a  leading software development company(www.initech.co.il) that specializes in developing digital products for startups and enterprises. In his free time, Ishay acts as a mentor in several elite accelerator programs (Mass Challenge, Techstars, etc).  He is closely involved in multiple efforts of chatbot platform development in Israel and abroad.You are invited to keep updated on the news in the dynamic field through our blog dedicated to chatbots

Our first lecture topics:

Intro to chatbots

Defining your marketing goals for messenger platforms

Chatbots as lead generation tool

Bringing users into messengers

Monetization models

Agenda:

18:30 – 19:00 – Mingling and get to know each other

19:00 – 19:15 – Introductions

19:15 – 20:00 – “Messenger as a new marketing platform” lecture by Ishay Tentser

20:00 – 20:15 – Q&A session

20:15 – 20:30 – More mingling!

Bring with you the  energy and appetite for exploration!

let’s mingle, get to know each other and use the opportunity to bring up the topics for the future meeting!